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Era<sup>®</sup> Liquid Laundry Detergent Logo

Era® Liquid Laundry Detergent

Era is a powerful laundry detergent that is tough on stains.

Featured Reviews

Great quality and fair price

My Mom used ERA laundry detergent for washing clothes when I was a kid growing up in the 1970's and 80s . It was affordable and did a great job getting stains out and used it for other cleaning projects like washing the car or cleaning vinal siding. Now use it. ERA is the same formula as original Tide both are proctor and gamble both are the same formula the only difference is the price. I have found ERA at Walmart , walmart neighborhood stores and family dollar. Kroger owned stores like King Soopers has quit selling it in favor of higher priced detergent. So don't by vale or gernaric detergent Just buy ERA your clothes will be clean , smell nice and you will save money over the price of premium detergent without sacrificing quallity you don't have to sacrifice price for quality ERA is the best I've ever used

— Chad Colorado

Thank you

I just wanted to take a moment to thank the makers of Era Detergent. My family has a camp along a creek bed here in Louisiana. After Hurricane Delta last week, our camp got flooded. The storm dropped more than 20 inches, our camp and other buildings flooded, putting 4 1/2 feet of water sand and silt in our camp. We had a lot of towels, linens, rags, and quilts and doilies handed down from Aunts and other family members who are no longer with us. It took several days for us to be able to get in there to get our stuff out and try to rebuild. Although we may not be able to rebuild, I was able to salvage a lot of my family gifts thanks to your product. It may not seem like a lot to you, but those aprons from my grandmother and quilts from my grandmother and aunts make my loss just a little easier.

— Desiree Peebles Louisiana
  • Era Liquid Laundry Detergent

    ERA LQ2X HEC OXI BST 6/46Z 26LD T

    Case
    10037000724794
    Package
    037000724797
    Weight
    21.142
    Units
    6
  • Era Liquid Laundry Detergent

    ERA LQ2X HEC REG 6/46Z 32LD T

    Case
    10037000724916
    Package
    037000724919
    Weight
    22.901
    Units
    6
  • Era Liquid Laundry Detergent

    Era Liquid 2x Oxi Booster 26 Load 6/50 oz

    Case
    10037000128936
    Package
    037000128939
    Weight
    22.941
    Units
    6
  • Era Liquid Laundry Detergent

    Era Liquid 2x Regular 32 Load 6/50 oz

    Case
    10037000128899
    Package
    037000128892
    Weight
    22.941
    Units
    6
  • Era Liquid Laundry Detergent

    ERA LQ2X HEC REG 4/92Z 64LD T

    Case
    10037000724923
    Package
    037000724926
    Weight
    30.049
    Units
    4
  • Era Liquid Laundry Detergent

    Era Liquid 2x Regular 64 Load 4/100 oz

    Case
    10037000128912
    Package
    037000128915
    Weight
    30.303
    Units
    4
  • Era Liquid Laundry Detergent

    ERA LQ2X HEC OXI BST 4/138Z 78LD T

    Case
    10037000724831
    Package
    037000724834
    Weight
    41.596
    Units
    4
  • Era Liquid Laundry Detergent

    ERA LQ2X HEC REG 4/138Z 96LD T

    Case
    10037000724930
    Package
    037000724933
    Weight
    41.596
    Units
    4
  • Era Liquid Laundry Detergent

    Era Liquid 2x Oxi Booster 78 Load 4/150 oz

    Case
    10037000802959
    Package
    037000802952
    Weight
    45.095
    Units
    4
  • Era Liquid Laundry Detergent

    Era Liquid 2x Regular 96 Load 4/150 oz

    Case
    10037000230240
    Package
    037000230243
    Weight
    45.104
    Units
    4